Misread the Sale

One of the sales that customers can never read right is the Buy 2 get 1 50% off sales. (Or the Buy 2 get 1 Free but the 50% is more of a hassle) 

And that is because customers always assume it's buy one get one.

Doesn't matter if it says buy 2 get 1

They assume that it's only 2 products that they'd need to get in order to take advantage of the sale.

Nope.

They need to get 3 products. 

So it's Buy 2 get the THIRD item half off (or free depending again on the sale) 

Really the marketing team should write that. Buy 2 get the Third one etc.

Pretty sure customers would still misread it though.

Maybe think it's buy 2 get 3 more free or something.

In any case.

We had 2 customers come into the store together, who both managed to misread that Buy 2 get 1 50% off sale wrong in two different ways.

The first customer assumed it was the typical "Buy 1 get 1 free sale." 

While the second customer simply only saw the sale as "Get one 50% off." Totally ignoring the "Buy 2 part"

Of course they didn't believe my cashier when they said that it was "Buy 2 get one 50% off." 

So they ended up having to go show the customers the sale and basically read it out to them, showing them the numbers. *shakes head*

Ah. Gotta love customers who can't read.

Really wish our marketing team that decides on the sales would stop with the stupid buy 2 get 1 sales. No one ever reads them right. 

-Sarnic Dirchi